Traffic and Transportation

Oxford Street, City of Westminster
Westminster City Council
Public realm and traffic management improvement
Traffic engineering design and traffic modelling

Oxford Street, London, is Europe’s busiest shopping street, with world famous brands, over 300 shops and half a million visitors every day, which generates an annual turnover somewhere in the region of £5bn. Some 30,000 people work in the West End area, with the surrounding streets home to thousands of residents. Yet Oxford Street is a major traffic route, carrying some 270 buses every hour during the peaks and over 5,000 taxi movements per day. It suffers from high levels of air pollution and has a poor pedestrian safety record, with recent reports showing that 3 of the country’s Top 10 pedestrian accident sites were along Oxford Street West.

The West End Partnership has developed a strategy for improvements along Oxford Street and the Mayor of London has announced that he favours full or perhaps part time pedestrianisation. A new study by City of Westminster and Transport for London will consider a range of options to improve the corridor, looking at the considerable alterations to bus and taxi services required, the potential impact on local roads and businesses within City of Westminster, the potential street environment and public realm improvements and the potential air quality benefits that could be achieved. A scheme is expected to be delivered by 2020.

norman rourke pryme has been commissioned by City of Westminster (through FM Conway as service provider) to review and develop concept street layout designs, assist with the development of a traffic management strategy and undertake traffic modelling to test the proposals for ground-breaking changes, initially for the section of Oxford Street to the west of Oxford Circus. Working closely with the designers and strategic traffic modellers at Transport for London, this involves traffic data collection & analysis and preparing LinSig3 and VISSIM microsimulation models to the rigorous standards of the Transport for London Model Auditing Process.

More details at